I do a free Intro class/open gym so that new students can try pole and regular students can bring fiends and have some free practice time. For the intro I like to teach a few moves from my entry level class, as well as teach or demonstrate a move from each of the other classes.
So to show what my beginning class is like we do a full warm up including practicing forward facing and side holds and slides with correct form (assisted or feet off the ground depending on each student's strength). Depending on how much time each move takes, I teach a few feet-on-ground spins, pirouette, and a feet on ground combo. If strength level permits I sometimes teach a fireman or back hook spin.
I explain the difference between the 3 classes I teach and we learn at least 1 move from the "All Levels" choreography class to show how move variations work.
Then we usually do a crucifix hold from my Pole Tricks class. Students who wear pants, or are not able to lift off the ground yet, practice crucifix positioning from the ground. Once students are all practicing their crucifix hold I explain the process of strength building to work up to inversions and demonstrate how in Pole Tricks we learn things in a natural progression (example: upright crucifix from ground, crucifix off ground using hands- then no hands, inverted crucifix from the ground, then inverted crucifix close to ground with spotting, and inverted crucifix from standing w spotting, and finally inverted crucifix from standing. (At first I was reluctant to do a demo of more advanced moves in my intro because I was afraid I'd have all these beginners trying to flop into inverts left and right, but in every intro at least one student asks about inversions and then it's harder to control the way I'm presenting inversions to the students, so I make sure I present them in a way that is realistic ("you have to work up to them") but not intimidating or discouraging ("these are the steps we would follow in class to get you there").
Then we do a cool down and usually students take pics of some of the moves they learned.
So basically I make sure I teach a few moves they can be successful at, as well as some that might challenge their ability, and shamelessly advertise for all my other classes.