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I started poling because I was a exotic dancer and got bored just walking around the stage. Lol. I ordered Pantera’s Pole Tricks 101, then found other DVD’s and Youtube. I opened my own (tiny) studio last year in Morgantown, WV.
I’ve found that posting often on social media and flyers have been the best ways to reach people. I post pole& fitness info, motivation, and try to make a combo video at least once every couple of weeks and post it on Facebook, Twitter, and Youtube with all the relevant hashtags I can think of; I’m always amazed by how many views I get! As for flyers, I hit every place that has a peg board and leave a flyer and some business cards.
I’ve also tried to list on all the pole websites I can find: United Pole Artists, PoleNation, X-pole, Pole Dancing for Fitness, etc.
Hope this helps!