AllysonKendal
Forum Replies Created
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Day 28 and 29. Yoga inversions are still very new and scary for me. So elbowstands it is….
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Just a little side note: it’s ok to put non-pole jobs too! People like to know you’re a hard worker and a good employee too, and not just a great dancer with great toe points (she clearly already knows this)
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I’m not a marketing person…
but I attend a monthly lecture seminar for my continuing education credits. Personally I like to learn actual dental things, but some of the older dentists would rather learn business things (since they have their technique nailed down)… so usually the lectures are a mix of both. Anyway…. my last lecture was on marketing.
Some fun facts that applied to my field… so the cost of acquiring a new patient through GoogleAds, Direct Mailer or Facebook is coincidentally about the same, $200-$250 a patient. But the average new patient is usually spends $800 in your office (usually people looking for a dentist have a problem).
Those are just the statistics they gave us for dentistry (national average I believe). I know pole is a much smaller industry but it would be interested to see the cost of customer acquisition. Also the average amount a person acquired through marketing would spend. There is also the added bonus that they may refer other people to your business.
The thing that happens a lot in dentistry is people don’t really look at the numbers, if overhead (lab bills, assistant pay, materials etc) is 50% (thats pretty conservative too) … that $800 is really $400 then if you subtract $200 for advertising. You have $200 profit.. If that makes sense? Not that $200 is nothing, but you used to make 400 for that same work.. you have to work twice as hard to make the same profit. A lot of dentists are VERY busy and making not a lot of money and can’t figure out why. Sometimes the ones that are less busy are actually making more money… But again, every new patient in the chair has the opportunity to refer you new business.
Anyway I realize thats industry specific… but the point is… that you really need to look at the numbers and see what works for you. I don’t know about your overhead, but if you have the space and you’re the instructor and you’re willing to put in the time it could be fine.
If you have 10 people who come to you via groupon and they get 50% off… you’re already making half profit.. essentially as much as if you had 5 customers… but then with 10 people maybe they need 2 class times instead of just one…. so right there you’re spending 2x as much time too (and if you’re paying an instructor you have to look at that too).
It depends on whether you’d be holding those classes regardless. Again, more bodies can mean more referrals… and when you’re starting a business, yeah, you’re going to have to put in a ton of work for not as much reward.
I like the ideas of putting in the work by handing out cards, hanging fliers, and going to festivals. Also a good facebook page and website are great too. I like ideas that bring customers to you but don’t really cut much into your profit. 🙂
I hope that wasn’t too wishy-washy and made some sense.
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Almost there guys! Day 27.
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Oh and FKA twigs – two weeks. 🙂
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Day 26. Not ready for the handstand version just yet.
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Great job polekat! And I totally feel you on day 17. I faked my smile if that makes you feel better
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Day 25… Best I could do at a baseball game anyway. #letsgetflexy @beachyogagirl @kinoyoga @aloyoga
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I’m going to do Day 25 tomorrow. This is going to require a lot of warming up to even attemptand I just don’t have it in me tonight. 🙂
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Smiley poop is pretty much my go-to text. 💩.
I text 😘💨💋 as blowing kisses. But now I just think it’s mouth farts. Thanks guys.
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Day 24.
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Yup! You’re right!!! I’m so bad at following directions 🙂 but I had my friend snap it at the art museum and realized later it was wrong 🙁
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ugh, hard pumpkin cider and amazon prime… eye’ing that pull up bar and a cute monokini…
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Pretty sure I twisted the wrong way 🙁
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Well I spent 4 years at school in NYC and I had always meant to try a pole fitness class (I’m not sure how I first heard about pole… but there are plenty of places to do it in the city). I don’t remember WHY I wanted to do it, just looked fun I guess.
Well I never got around to it… school was demanding and time just kind of slipped away. Well being back in NJ after I graduated I hit a bit of rut. I missed the excitement of the city, I missed my friends.. I needed to get out. I set a new years resolution to just get out of my comfort zone and finally do the things I kept saying I would always do…
So I looked for a pole studio… (btw I think I used Polenation.com to search). I really didn’t know much about pole so I chose mainly on convenience.
So I looked at location (is it far? is it in a nice area?) and times.
Seems like all studios were about 45 min away. And to be honest, I knew I’d be driving solo and probably at night to class… so I made sure to look google street view and make sure it didn’t look like a bad area. I was definitely deterred from one studio. It’s funny how the city doesn’t bother me, but sometimes the suburbs just freak me out!
The times were a BIG issue for me. For some studios beginner classes were at a good time.. but if I progressed out of beginner, the intermediate would be impossible for me to get to… So those studios were out. I chose a small studio run out of the instructor’s house. All classes were mixed levels so it wasn’t an issue about progressing out of the class. I just like having my Wednesday night pole sessions. I didn’t want to keep hoping around times!
I imagine starting a studio would be really hard! Good luck! If I’m passing through upstate I’ll be sure to book a class!
